Thursday, April 30, 2009

Coquette's Holiday Photoshoot

Happy Holidays!

Perhaps April is a tiny bit early to start wishing everyone a happy holiday, but you wouldn't think any time of the year was too early for that if you got to see what I saw yesterday!

Yesterday Chris, our fabulous Web Strategist, and I took a trip down to Mississauga, Ontario, where Coquette's photo shoot took place for the Holiday line. Surrounded by our three beautiful models: Brittany Lee, Claudie and Tia, we got the opportune chance to take exclusive behind the scenes pictures and video footage. The set was equipped with a stage, which I felt really enhanced the pictures and allowed for the best lighting. Like always, we prefer to keep the background elegant and simple with all of the attention focused on the lingerie piece & model.

As glamorous as it sounds, photo shoots are a lot of work! It involves a lot of hard work from our Graphics Department & Design Team as well as Catherine Horea, Senior VP of Coquette, Peter Horea, President of Coquette and Marcus Horea, VP of Sales & Marketing. Our spectacular Design Team organizes the lingerie pieces they have created as well as helps the models get dressed quickly and accessorized accordingly. The Graphics Department views the pictures right after each one has been taken and ensures the poses are perfect for the piece the model is displaying. Catherine, Peter and Marcus are there to make sure everything runs smoothly overall and the pictures turn out perfect! The big tasks such as set and background changes, are accomplished as a team- and our team at Coquette couldn't be stronger!

The photographer did an outstanding job with the pictures and provided an energetic, friendly and comfortable environment for the models and everyone else. He really showed a lot of passion and desire, which was evident in each shot he captured.


Im really excited for the launch of this Holiday catalog and especially to share it with you all! It seems to me that each and every year Coquette publishes their Holiday Catalog, the new one is always better than the last, and raises the bar higher for next year. Chris and I had a blast capturing all the backstage footage and interviewing our models.

For a complete set of behind the scenes pictures check out our Facebook Fan Page: http://bit.ly/12N2w0. Model interviews and video footage of the shoot will be uploaded shortly as well.

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