Thursday, April 30, 2009

Coquette's Holiday Photoshoot

Happy Holidays!

Perhaps April is a tiny bit early to start wishing everyone a happy holiday, but you wouldn't think any time of the year was too early for that if you got to see what I saw yesterday!

Yesterday Chris, our fabulous Web Strategist, and I took a trip down to Mississauga, Ontario, where Coquette's photo shoot took place for the Holiday line. Surrounded by our three beautiful models: Brittany Lee, Claudie and Tia, we got the opportune chance to take exclusive behind the scenes pictures and video footage. The set was equipped with a stage, which I felt really enhanced the pictures and allowed for the best lighting. Like always, we prefer to keep the background elegant and simple with all of the attention focused on the lingerie piece & model.

As glamorous as it sounds, photo shoots are a lot of work! It involves a lot of hard work from our Graphics Department & Design Team as well as Catherine Horea, Senior VP of Coquette, Peter Horea, President of Coquette and Marcus Horea, VP of Sales & Marketing. Our spectacular Design Team organizes the lingerie pieces they have created as well as helps the models get dressed quickly and accessorized accordingly. The Graphics Department views the pictures right after each one has been taken and ensures the poses are perfect for the piece the model is displaying. Catherine, Peter and Marcus are there to make sure everything runs smoothly overall and the pictures turn out perfect! The big tasks such as set and background changes, are accomplished as a team- and our team at Coquette couldn't be stronger!

The photographer did an outstanding job with the pictures and provided an energetic, friendly and comfortable environment for the models and everyone else. He really showed a lot of passion and desire, which was evident in each shot he captured.


Im really excited for the launch of this Holiday catalog and especially to share it with you all! It seems to me that each and every year Coquette publishes their Holiday Catalog, the new one is always better than the last, and raises the bar higher for next year. Chris and I had a blast capturing all the backstage footage and interviewing our models.

For a complete set of behind the scenes pictures check out our Facebook Fan Page: http://bit.ly/12N2w0. Model interviews and video footage of the shoot will be uploaded shortly as well.

Monday, April 27, 2009

Follow Coquette on Twitter

Coquette's Tweeting Too!

Twitter represents simplicity at its finest by giving everyone the opportunity to give value to their followers as well as gain value from those they are following.

The second we heard about Twitter, we knew Coquette had to be a part of it. With so much information to be shared with the public about what's going on inside the business along with helpful tips and tricks to make lingerie shopping fun and simple for you!

We are keeping on top of social media sites and up to date with everything current. Staying informed is certainly an important part of effective marketing in today's 2.0 social media world. In the midst of popular social media sites such as: myspace, facebook, slickr, youtube and hundreds of others, one simple and sweet social media site has caught the attention of people world wide. From entrepreneurs, celebrities, businesses and millions of every day people around the globe expressing what exactly they're doing in a short 140 characters.

We are extremely proud to be a part of the Twitter revolution and promise to tweet regularly to inform you of what's hot, new and happening behind Coquette's doors. Twitter is a fabulous simple way to keep in touch with fellow businesses and customers as well as to provide a more personable experience while distributing information, allowing for comments, opinions and questions from followers.

One of the most important points to remember when tweeting is that it's not all about you and the business your representing, you need to interact with your followers and respect their thoughts and opinions as well. The diversity Twitter provides is remarkable and the opportunity for interaction is at its best with people from all walks of life, offering value to each other within one simple means of communication.

Follow us under the user name: CoquetteApparel . In the future we will be hosting contests, providing discounts as well as give aways! Look forward to hearing your tweets!

www.twitter.com/coquetteapparel

Monday, April 20, 2009

30th Anniversary Special Guest

Coquette Welcomes Taya Parker to the Party.


Coquette lingerie is celebrating its 30th anniversary this year, and what better way to celebrate than at the International Lingerie Show (ILS). After all, lingerie is what Coquette is all about. Coquette's exclusive 30th anniversary party is being held tonight at Lucky Strike Lanes inside the RIO in Las Vegas. For those of you who don't know, Luck Strike Lanes is an upscale bowling alley with a club like atmosphere. It will be a huge hit, with a suspected 200 customers expected to be attending, which is the capacity of Lucky Strike. There will be a fabulous selection of fine Hors d'Oeuvres accompanied by wine, beer, and cocktails.

Our customers are the most significant reason for our success throughout the years, and it was extremely important for us that we bring them all together for a fun evening full of contests, events and entertainment.

Sounds fantastic right? Well, it just keeps getting better! Penthouse pet of the year 2009 and winner of the popular show the Rock of Love, Taya Parker, will be joining the fun and entertainment at Lucky Strike for Coquette's 30th anniversary party.

If that's not hot enough, shes also going to be signing autographs at Coquette's booth at the ILS on Tuesday April 22nd! Its obvious her pictures are incredibly stunning, but they don't do her justice when seeing her in person. We are extremely excited to be celebrating such an important mile stone with Parker as well as our loyal customers! Stay posted for pictures from this event taking place tonight from 830pm - 12am!