Coquette Debuts Penthouse Lingerie 2009 at Magic Show
Coquette International and Penthouse have been teamed up to produce the Penthouse lingerie line since 2005. This year the partnership has hit its stride and released the 2009 Penthouse lingerie collection at the Magic Show in Las Vegas, Nevada. Coquette’s marketing and design teams along with the Penthouse Media
Group have given the project a facelift and have created a youthful and exciting collection.
Coquette International and Penthouse have been teamed up to produce the Penthouse lingerie line since 2005. This year the partnership has hit its stride and released the 2009 Penthouse lingerie collection at the Magic Show in Las Vegas, Nevada. Coquette’s marketing and design teams along with the Penthouse Media
Group have given the project a facelift and have created a youthful and exciting collection.Using fresh prints and design elements the collection has been divided into four distinct groupings that include: Sexy Pet, Wild Pet, Sweet Pet and Naughty Pet.
The Sexy Pet collection uses a classic lingerie color combination of red and black in a cherry print knit. The grouping has a retro feel and is designed to appeal to women age 16-25. The garments feature lines that are feminine and inspired by the vintage hot rods the 1950’s pin-up was associated with.
The Sexy Pet collection uses a classic lingerie color combination of red and black in a cherry print knit. The grouping has a retro feel and is designed to appeal to women age 16-25. The garments feature lines that are feminine and inspired by the vintage hot rods the 1950’s pin-up was associated with.
The Sweet Pet grouping combines the colors pink, sea-foam green and lavender tied together in kitschy cupcake print cotton. Overall, this collection is targeted towards the ultimate girly girl ages 16-25 and features details such as bows, ruffles and ribbon ties. In keeping with the pin-up theme, this collection captures the “Cheesecake” type pinup that has come to represent the alluring side of the girl next door.
This year’s Wild Pet group combines black wet look knit with a leopard print in a red, ivory and black color way. The group has a more edgy feel and appeals to a more wild woman ages 16-35. Inspired by the Hollywood bad girl whose “bad” behavior delights the press and public. The garments within the group range from risqué bedroom wear to pieces that can be styles to wear out to the club.
The Naughty Pet collection has a palate in black, pink and red within a tattoo heart print knit. The team has combined the eye catching print with black denim to create a rock’n’roll collection. The grouping will appeal to women ages 16-35. The collection includes sexy separates and some pieces that are suited to wear as both lingerie and steamy street wear. Details like eyelets, lacing and handcuff charms are reminiscent of the aesthetic of the glam rockers of the decedent 80’s.
The new lingerie collection is already turning the heads of major North American retailers who recognize that the Penthouse lingerie line appeals to a range of customers who are eager to spend on lingerie that is flirty and energetic. At this year’s Magic Show a retail buyer commented,
“This [Penthouse lingerie] line is exactly what I need to attract a new clientele to my shop. Even my
established customers will be excited to see something fresh featured. This business is so competitive and I think Coquette’s Penthouse line will give me an edge over the other retailers in my area.”
Carrie Russell-Bakker
Designer
Coquette International
1-800-668-5477 x 236
carrie@coquette.com
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