Since 2005 Coquette’s partnership with adult magazine forerunner Penthouse has flourished. The band new line will be launched at the Magic Show this year in Las Vegas in cooperation with the Penthouse Media Group, August 25-27th 2008. Directly after the Magic show Coquette will be featuring the collection at the International Lingerie Show in Las Vegas Nevada on September 15 2008. Coquette’s sales team is looking forward to introducing the fresh line to both existing customers and attracting a potentially whole new client base.
Coquette has given the Penthouse grouping a facelift and working with Amanda Byrd (Director of Licensing) have divided the line into 4 distinct “Penthouse Pet Personalities” including Sexy, Sweet, Wild and Naughty Pet. Organizing the line in such a way gave the designers a chance to explore 4 major fashion/lingerie trends including pinup, fetish, rock and roll aesthetic and the blending of street wear with lingerie. Head designer Elaine Carson explains, “Our 2009 Penthouse line asks the customer what kind of Penthouse Pet they feel like whether it is Sexy, Wild, Sweet or a bit Naughty”.
Using dynamic and energetic prints and fabrics like cupcake, leopard, tattoo heart and cherry patterns each group within the collection has its own sassy flavor. Inspired by female archetypes like the 1950’s pin-up, the Hollywood starlet, the girl-next-door and the wild child, the line offers styles that suit any woman’s mood and include styles that range from darling to daring.
By including styles such as bra and panty sets, chemises and corsets the collection will still appeal to the traditional buyer but by adding some more trendy prints and designs Coquette is set to broaden it’s customer base and open fresh and lucrative doors with the Penthouse licensing agreement. This year’s Penthouse collection includes identifiable “Penthouse” embroidered branding as well as a new set of printed boy-cut type panties with each theme on both the front and the back. Though branding is important in the apparel industry in your face logos do not lend themselves to contributing to sexy designs. As a team we feel we have found the balance between utilizing the Penthouse brand and keeping a fun, fresh and sexy line for this collection.
Coquette has given the Penthouse grouping a facelift and working with Amanda Byrd (Director of Licensing) have divided the line into 4 distinct “Penthouse Pet Personalities” including Sexy, Sweet, Wild and Naughty Pet. Organizing the line in such a way gave the designers a chance to explore 4 major fashion/lingerie trends including pinup, fetish, rock and roll aesthetic and the blending of street wear with lingerie. Head designer Elaine Carson explains, “Our 2009 Penthouse line asks the customer what kind of Penthouse Pet they feel like whether it is Sexy, Wild, Sweet or a bit Naughty”.
Using dynamic and energetic prints and fabrics like cupcake, leopard, tattoo heart and cherry patterns each group within the collection has its own sassy flavor. Inspired by female archetypes like the 1950’s pin-up, the Hollywood starlet, the girl-next-door and the wild child, the line offers styles that suit any woman’s mood and include styles that range from darling to daring.
By including styles such as bra and panty sets, chemises and corsets the collection will still appeal to the traditional buyer but by adding some more trendy prints and designs Coquette is set to broaden it’s customer base and open fresh and lucrative doors with the Penthouse licensing agreement. This year’s Penthouse collection includes identifiable “Penthouse” embroidered branding as well as a new set of printed boy-cut type panties with each theme on both the front and the back. Though branding is important in the apparel industry in your face logos do not lend themselves to contributing to sexy designs. As a team we feel we have found the balance between utilizing the Penthouse brand and keeping a fun, fresh and sexy line for this collection.
Carrie Russell-Bakker
Designer
Coquette International
1-800-668-5477 x 236
carrie@coquette.com
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Heather Vandeven - blonde porn star, Penthouse Pet of the Year
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