Coquette Loves Curves

Coquette’s sexy reputation for creating erotic lingerie has been seducing customers for decades. Attributing to the company’s success is Coquette’s ability to address consumer demand. Coquette’s flirty styles and company mantra has been turning the heads of the increasingly lucrative plus sized market. Coquette Vice President and Director of Design, Catherine Horea explains, “creating sensual lingerie is our business, but it is about more than bras and panties. It is about making every customer look as sexy on the outside and she feels on the inside, regardless of size”. Keeping the fabrics and designs fresh is only half the work, knowing the ever evolving clientele is the most challenging in terms of staying relevant as a fashion-forward lingerie company.




The company began by offering a single catalog modeling a limited number of groupings. Today Coquette fans can browse 5 catalogs, each with a different flavor. Beyond appealing to their customers’ varied esthetic tastes, the company has seen an increased interest from plus sized customers and has responded by adding many styles in according sizes. “Plus sized women are not satisfied with old fashioned nighties, they spend money on getting their nails, hair and make-up done and are tired of being expected to hide their curves in the boudoir”, says Coquette’s head designer Elaine Carson. The company offers their curvy customers classic pieces such as rich satin corsets and glamorous gowns and does not shy away from offering more risqué designs in 1X/2X sizing. This year’s holiday catalog includes a sheer babydoll, crotchless panty and peak-a-boo g-string for the plus sized customers. The catalog has a section dedicated to the plus sized styles this year that showcases the new curvy red headed Coquette Diva.

Coquette’s masquerade catalog has also evolved to include more designs suitably sized for the Coquette Diva. Known for their risqué role playing costumes in the lingerie industry, Coquette has included a layered sexy waitress costume for the frisky plus sized customer. As well as including 1X/2X costumes in the masquerade catalog, the 2009 Darque collection also keeps the Diva in mind. The fetish-wear line includes pieces like wetlook leggings and pvc bustiers for the XL (X-tra Lovely) lady. In the future Coquette looks forward to gracing the curves of all of its fabulous fans from sizes 6 to 20.











Carrie Russell-Bakker
Designer
Coquette International
1-800-668-5477 x 236
carrie@coquette.com